XYZ was founded in 2003 by Tim Kentley-Klay, somewhat foolishly. He had no training in animation nor did he know a single person in advertising. But he did have a passion for story and a belief that original ideas demand an original depiction. This philosophy together with a hands on approach and a lot of late nights led to a prolific body of distinct work with recognition coming by Motionographer as ‘Cream O’ Crop’ and ‘Hotshop of the Year’ at the Australian Creative Awards. Perhaps not so foolish after all.

Tim’s approach while often organic, is not style driven but idea driven: it’s about depicting the idea in a relevant yet startling way. This instinct has seen Tim work with agencies such as BBDO New York, GS&P San Francisco, W+K London, Grey Amsterdam, Leo Burnett Sydney and GPY&R Melbourne directing national and global campaigns for brands such as McDonalds, Comcast, Honda, Visa, Yellow, Unilever, Havaianas and Chrysler.

Personally, Tim has booked over 50 awards including Boards ‘Motion Designer of the Year’, Urban Music Awards ‘Music Video of the Year’, Phoenix Awards ‘Best New Director’ and ‘Commercial of Year (Animation)’, London International ‘Best Direction’ and ‘Best Animation’ and 3 time Create Awards ‘Animation of the Year’. Tim has spoken at events such as Junior and Semi-Permanent with his work exhibited at Pictoplasma Berlin, Formavision New York and Huesca Barcelona. If you have a script that is heading into the unknown, then Tim is the director to take you there.